Top Chefs, Grocers Choose Farmed Salmon
Even Fish Snobs Are Ordering Better-Tasting Varieties From New Sources
By Sarah Nassauer, Wall Street Journall, Sept. 25, 2014
...About four years ago Grieg Seafood B.C., a midsize farmed salmon producer in British Columbia, Canada decided to target top chefs with a premium brand. After surveying chefs around North America, the company created Skuna Bay.
To appeal to chefs looking for consistency and an ingredient that doesn't hurt the environment, the company started growing fewer fish in each of its open water pens, says Dave Mergle, manager and director of marketing for Skuna Bay.
Less crowding cuts down on diseases and parasites, reducing the need to douse fish in chemicals, he says. Skuna Bay also hired design firms to create a logo and slick website, he says.
Skuna Bay salmon aren't grown separately from Grieg's other fish, but picked for their quality and shipped out to restaurants in branded sealed boxes, he says. Chefs' approval can influence the wider public, says Mr. Mergle.
http://online.wsj.com/articles/top-chefs-grocers-choose-farmed-salmon-1411600146
