Mainstream posts sea lice counts in BC farms to fight misinformation
Stefania Seccia, Westerly News, November 04, 2010
Out with the old, in with the new: fish farming company Mainstream Canada gives its website a makeover to improve information sharing including sea-lice numbers.
The old website was unable to provide the information quantity seen with its re-imagining, according to Laurie Jensen, Mainstream Canada's communications and corporate sustainability manager.
"Due to a large amount of misinformation being distributed about our company, we also wanted this website to clarify some of these misconceptions and provide the public with accurate information," Jensen explained. "Mainstream is proud of our focus on sustainability and we wanted to be more transparent to our stakeholders with information about our operations. Posting our sea lice data for the public to see is one of the ways we can do that."
The salmon fish farming company with several operations in Clayoquot Sound was re-developing the site since 2009.
"We redesigned the website to allow for posting of current and accurate information with detailed overview's of the operations," Jensen added.
Mainstream is the second largest aquaculture company in B.C., employs more than 250 B.C. residents and First Nations and has 24 farms.
"The site is easily accessible for everyone," Jensen said. "We even have detailed information on sea lice monitoring reports for each of our 24 farms. In addition, visitors to the website can read about how we manage fish health, the nutritional value of farmed salmon and learn more about fish farming practices."
The website, www.mainstreamcanada.com, also includes overviews of fish farming, environmental reports, product information, site location maps, slide presentations and links to other aquaculture information resources.
